A well established relationship built over 10 years, TechnipFMC entrusted me with the provision of design and marketing materials for their communication departments based in the UK, Paris and Houston. Following brand guidelines was imperative during the design process.
One campaign - Discovery Day - aimed at building positive relationships between Technip and FMC employees after merging. The aim was to share experience, capabilities, showcase projects past and present and to allow some important ‘down-time’ with colleagues old and new.
My brief was to produce an animated initial teaser campaign, a presentation to introduce the day along with a series of graphic panels to highlight specific projects, vessels, and technologies.
I was asked to produce an identity for a unique venture. After spending £2,000+ on a bike, you want to protect it. Right? That’s where Cyclewrap come in. They wrap your bike in protective film so you can disappear into the mountains without worrying about a chip or bump.
The identity had to be trendy, slick and fit in alongside other big mountain biking brands. It also had to be adaptable, to mould as the company grew. They are now diversifying into racing bikes and producing their own brand of wax and polishing cloths.
Sparrows were looking for design guidance to help refresh their existing marketing material. Working alongside their marketing department and inhouse design team, I created a suite of template files and a set of brand guidelines demonstrating the updated style and how it should be adhered too. The revamped marketing material was successful and gave Sparrows professional continuity throughout the group.
General & Technical, a Scotland based commercial flooring company were looking to celebrate the companies 25th anniversary in style. To complement the existing logo, I designed a supplementary anniversary logo featuring a rolled carpet icon retaining existing colours and typography.
The celebrations continued all year with the logo featuring on livery, online and on social media.
A company brochure and templates for advertising and social media were also created retaining the G&T corporate style.
Exciting times at The Flow Country Partnership. After years of tireless work, this charity finally achieved the first Scottish UNESCO World Heritage Site status for its site in Caithness. Officially, the world’s first peatland World Heritage Site. It joins the Serengeti, the Galapagos Islands, the Great Barrier Reef, and the Everglades as natural areas gaining World Heritage site status for their incredible ecosystems
A place of global significance in the fight against climate change, the status unlocks opportunities for the north of Scotland including green jobs.
To announce this phenomenal news, I was asked to produce an engaging new style for their social media graphics whilst ensuring brand guidelines were adhered to.
Wild Ginger, an upmarket Indian restaurant were looking for a unique identity to stand out from a crowded marketplace. The logo features contemporary typography and a stylised ginger foliage leaf. Image was a huge priority for the owners who were trying to create a distinct dining experience. The theme of the branding can be seen throughout the interior. The illuminated signage certainly creates the right impact on a busy high street.
Georgian Kiltmakers in Aberdeen were looking to rebrand and stand out within a crowded marketplace. The companies values and traditions were imperative within the design process. The new identity and associated material had to encompass the traditions and craftsmanship of the kilt making process, the experience and knowledge of the team but still remain contemporary in style.
C-MAR Group - marine offshore specialists - needed a recruitment campaign which would not only grab attention but also convey the benefits of working with them. The concept used hats from around the world to promote the benefits of ex-pat life.
The campaign was placed in trade publications and billboard advertising around Aberdeen Airport.
